James Blunt is rubbish, but this is funny.

…went a whole load of mountain bikers last night in Edinburgh, as part of the Fat Face Night Ride series. Just walking down Edinburgh’s closes at night can be a scary proposition at times, so belting down them on bikes was either really brave or completely idiotic. Either way it looked good – see Flickr [...]

…and generally I’m against companies running pseudo- social awareness campaigns as a form of advertising. But I think this one is worth watching.